Why the blog?

New Year, new resolutions....

Sharing and expand my love, interest and -why not?- expertise in visual communications.

Everyone is so busy these days; the attention span - especially of young people - is becoming shorter; yet we all spend hours and hours behind a computer screen. What does this mean? It means that visual online communications has become the most powerful and effective way of shaping the way people think, feel and act.

As a European living in Brussels, I also want to give a European feel to this blog: why most of the fun, viral, effective videos come out of the US? Why can't we have good quality videos coming out of the, wait to hear this, European institutions? You hear constantly here in Brussels: why do Europeans citizens not understand the amazing things we do for them? Have a look at this:



Are you surprised that only 441 people watched it so far, and who knows how many of those 441 watched it until the end? And this is actually not the worse video of the lot...and it tackles a really important subject....

And why are so many private companies shy - to say the least - of using such an effective tool?

Trying to answer and address these questions is not going to be easy but ...as I said, New Year, new (and tough) resolutions....

And just to leave you with a graphic video that I really like (because graphics don't need to be tedious!). More than 900.000 views, by the way...